Quality journalism costs money to produce. Here are some ideas, tips and resources to help boost and diversify your newsroom’s revenue.
Revenue Growth Program
LINA x Bastion Transform
Newsrooms are paired with an experienced mentor for guidance and support while cultivating an experimental mindset, implementing the ‘test and learn’ approach, and tracking revenue outcomes. You’ll walk away with a deeper understanding of diversifying income, practical experience experimenting with options, and a new or expanded revenue stream.
Advertising
Display advertising allows newsrooms to keep costs low (or free) for their communities. LINA has plenty of resources and tips for implementing and selling advertising effectively, including free 1:1 tech support for member newsrooms.
Grants and funding
LINA offers grants to support the production of public interest journalism, particularly when newsrooms need extra resources to cover complex, time-intensive or multi-part stories that matter to their communities and audiences.
Discounts for newsrooms
Check out these discount codes and exclusive offers for local and independent newsrooms.
Collective fundraising
For the past two years, LINA newsrooms have come together for a collective, week-long fundraising campaign. We provide the digital assets, fundraising guidance, and platform for accepting donations (thanks to our partner PressPatron). You receive donations directly from your community to your newsroom, which is then amplified by matched-funding from philanthropic LINA supporters.
News products
Many newsrooms don’t think of their content as a product or their audience as customers—but what if you did? Exploring your content, audiences and services through a product lens can reveal new revenue opportunities. This isn’t about compromising quality — it’s about finding sustainable ways to support and grow your journalism. Access guides to ‘product thinking’ and other free resources from the News Product Alliance (NPA).