News Product Thinking, lead by Corinne Podger, an independent consultant and journalism trainer. Corinne has 30-years experience in the journalism sector, as a reporter, trainer, consultant, and university lecturer. She is a qualified trainer for the BBC and Reuters and an accredited trainer for the Solutions Journalism Network. Corinne works closely with newsrooms on digital innovation, and for the past 3 years has focused in building revenue awareness and opportunities into her training programs.
In this session, Corinne provides an introduction to ‘product thinking’ for journalists, and in particular how we view our content, our audiences and our services in relation to potential revenue streams. What can be monetised effectively and how might those actions impact our audience base? How do we reframe our audiences as customers and our content as product from a business perspective?
