revenue
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Why local newsrooms should pay attention to WhatsApp channels
How global newsrooms use WhatsApp Channels to reach their audiences, and how local and independent newsrooms in Australia can use the platform to their advantage.
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What to include in your media kit
Founder of Broadstreet Ads and US local publisher Kenny Katzgrau outlines his top tips for creating a great media kit and how to close a sales deal.
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Tips and tools to improve your SEO
Navigating the wealth of SEO tools on offer can be time consuming — LINA recommends a list of online SEO assistance tools and tips for journalists.
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News product ideas: How to monetise news reporting
Diversifying your newsroom’s revenue streams is important to any news media organisation wishing to remain sustainable in 2025.
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Case study: How Newsport built a successful real estate directory
Newsport’s Managing Director Sam Cullen explains how he built up the publications credibility in the real estate space, and ultimately launched a real estate directory.
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Building an aggregated booking platform – first steps
LINA is working on ways to boost your publishing advertising revenue, and have tips on how to use your ads to get the most from them.
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Tools for creating multimedia content for engagement
Multimedia content is key for engagement of new and existing audiences. LINA Members find out how to make it, measure the impact and what it can look like in their…
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How a Canadian newsroom monetised solutions journalism.
Learn how Canadian newsroom “The Green Line” monetised solutions journalism.
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Driving newsroom revenue through impact tracking
Measuring impact is highly beneficial to newsrooms for a number of reasons like revenue growth through grant applications and attracting advertisers.
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How to start a newsletter for news publishers
In today’s fast-changing digital landscape, newsletters offer news publishers a direct and trusted way to reach and engage their audiences. This practical guide walks you through why newsletters matter, how…
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How a local newspaper covers junior soccer like it’s the Champions League
The Norwegian newspaper that used AI to engage thousands of young soccer/football players in their region.
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Revenue Growth Pilot Program
LINA is calling for expressions of interest for member newsrooms to participate in a revenue growth training and mentorship program.