audience

How to get news articles indexed on Google News and Apple News

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For local news publishers, being indexed on Google News and Apple News can significantly boost visibility and readership. These platforms curate and distribute content to a broad audience, enhancing the reach of local news stories beyond traditional channels. By being featured on these major news aggregators, local publishers can attract more readers, increase engagement, and […]

Know thy audience: Using surveys to understand your readers

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By Data and Insights Analyst Zahra Khalid Local news organisations thrive on the connection they have with their community. With consistent changes in the fast evolving media landscape, surveys are a great tool to stay informed on your audience’s preferences and behaviour.  Below are a few things to keep in mind when sending out surveys. Once

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