audience
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Developing an influencer strategy for your newsroom
Audience strategist Ariel Zirulnick teaches LINA newsrooms how to engage and collaborate with influencers.
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Building on someone else’s land: local news publishers turn to newsletters to own their audiences, supported by a new Newsletter Growth Kit
The Local and Independent News Association (LINA) has launched a free Newsletter Growth Kit, encouraging newsrooms to grow their audiences beyond social media.
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Reddit meeting: Audience engagement
Gabriel Sands from Reddit joins LINA newsrooms to discuss Reddit Pro and new tools for publishers.
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How to get news articles indexed on Google News and Apple News
For local news publishers, being indexed on Google News and Apple News can significantly boost visibility and readership.
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Know thy audience: Using surveys to understand your readers
How to roll out a successful survey to your newsroom audience, including planning, questions and follow-ups.