Our impact

LINA’s goal is to support a vibrant and diverse news media landscape in Australia.

Key issue

Australia has one of the most concentrated media markets in the world. Traditional news media business models have collapsed as audiences have shifted to digital news consumption over decades.

There is a converging crisis between this, the growing threat of misinformation and disinformation and increasing emergencies requiring distribution of timely and accurate information to keep communities safe, and an under-resourced journalism sector.

Media Scholar Victor Pickard likens journalism’s value to that of a lighthouse: it provides an essential public service but there is no effective way to make people pay for it.

Our passion is to grow existing and encourage new independent media entrants.

This includes: 

  • 176 newsrooms
  • Reaching 10,727,235 people a month
  • Producing 2,479 public interest stories a week 

These ‘green shoots’ of the news industry

L-R: Illwarra Flame debunks misinformation, InDaily covers the SA First Nations Voice to Parliament election, Coonamble Times reaches regional audiences with their print edition, Missing Perspectives spotlights diverse voices in the podcast studio, Newsport‘s Aggy Renaudin.

What does an average LINA newsroom look like?

49.6

Average stories published per week

1.8

Number of mastheads (average)

$212,500

Median annual revenue

238,383

Average monthly website visitors

6.1

Average number of employees as FTE

8.8

Average volunteer contributors

How LINA helps

LINA’s job is to help newsrooms increase the diversity, quality and relevance of news services in communities across Australia. We provide hands-on, capacity-building support to digital and hybrid publishers in a range of areas including business operations, technology, legal and policy, audience engagement and journalism.

So, is it working…?

Since LINA’s launch there has been an acceleration in newsroom openings in Australia. 40% of member publishers launched in the past four years.

The Public Interest Journalism Initiative (PIJI) recorded the net contraction of newsroom closures also slowed significantly over the past two years, post LINA’s emergence.

From July 2023 to July 2024, the following changes were recorded in the sustainability of independent news publishers:

  • Income grew by approximately 10.2% on average.
  • 53% created a new income stream.
  • 45% launched a new service (e.g. added a new masthead, distribution channel etc).
  • 70% grew their direct engagement with audiences.
  • 30% grew their staff team.
  • Reader contributions rose from 8% in 2023 to 45% in 2024, potentially attributable to LINA’s Our News, Your Voice campaign/upskilling program.
  • 53% gave back to their community.

Net newsroom contractions (closures) in Australia:

How you can help

Back to top