This area is dedicated to helping you navigate the ever-changing world of technology. We’ve collected articles, webinars, templates and more. Whether you need to audit your tech stack, check your SEO settings, or plan a whole website overhaul, we’ve got you covered.
1:1 IT and tech support
Adrian O’Hagan – LINA Technical Manager
Did you know LINA can help member newsrooms with free on-demand tech help? Think of Adrian like your own personal IT department. He’s a jack of many trades, so contact Adrian next time your website crashes, you need help interpreting google analytics, or you hit a roadblock implementing ads in your newsletter.
Useful tools and resources
There are many tools and resources available online that you can use that are completely free, or have a free basic service (freemium). We’ve compiled an extensive list that might be useful.
Content management systems (CMS)
The tools you use to manage your content online can make a big difference to your newsrooms’ efficiency. Let us share some info to help you work out what is best for you, along with resources to help you manage this side of your media organisation.
AI tools for newsrooms
AI is a fast-moving space, and AI tools specifically designed for use in the newsroom are no exception. We’ve compiled some resources on how newsrooms can utilise AI to improve efficiency, without compromising editorial standards.
“Technology is providing opportunities to deliver journalism to previously isolated communities in a variety of ways; engage and measure the behaviors of current and new customers; capture sporting and business statistics and then produce basic news stories; scan massive troves of documents; and assemble the data so investigative reporters can see the big picture more clearly.”
– Penny Abernathy, The State of Local News, Local News Initiative, August 2022
Implementing advertising
LINA members can access exclusive group membership to Broadstreet, an ad manager built for publishers to help book and manage advertising campaigns. LINA can provide 1:1 implementation support to assist in installing this on your digital platforms (e.g. website and newsletters).
Book a meeting with LINA Tech Manager Adrian O’Hagan to get started.
More advertising tips
SEO
Search Engine Optimisation (SEO) is about helping people find your content by ensuring it ranks highly on people’s search engine results pages. It’s pretty essential to getting good website traffic, so we recommend putting some thought into making sure your newsroom is across the latest best-practice.
News apps
A key benefit of news apps is that they attract high direct audience engagement, reducing reliance on third-party platforms. Several LINA newsrooms have used the iAppNetwork to develop their app, as it is a platform specifically created for local newsrooms to connect with their communities.
Need more inspiration?
Tech LINA members are using
How LINA members are using new tech to drive people to their sites.
