Display advertising allows newsrooms to keep costs low (or free) for their communities. Here are some guides and templates to help you develop your media kit and sell ads.
Media kits
Media kits can be taken to local businesses and prospective advertisers to help with sales. LINA members are welcome to use this customisable Canva template to create or guide the creation of your media kit (members can also access Canva Pro for free).
Impact tracking
Being able to demonstrate your newsroom’s impact is essential to driving advertising sales, along with supporting grant and funding applications and community donations or subscriptions. LINA provides 1:1 support for newsrooms to implement the Impact Tracker, a tool developed specifically to support publishers to collate and analyse quantitative and qualitative data about the impact of their reporting.
News products
Consider your news content, audiences and services in terms of potential revenue streams. Are there any that could be monetised by reframing audiences as customers and content as products? Remember this is not about compromising the quality of your news service, but rather enhancing it by being able to invest more resources into public interest journalism. Access guides to ‘product thinking’ and other free resources from the News Product Alliance (NPA).
Implementing display advertising
Feel like we missed a step here? Before you get started on ad sales, let’s wind it back to implementing display advertising on your digital platform.
Broadstreet media kit and sales guides
Our partners at Broadstreet have lots of free webinars, guides and templates for developing your media kit and selling ads.
