Access resources, training and guides on SEO, social media, newsletters, graphic design, audience surveys and much more.
Social media
Social media can be a fickle friend to newsrooms. A lot of our resources are aimed at helping news organisations strengthen their direct connections with audiences so that they are not reliant on third-party digital platforms to reach their community. That being said, there’s a lot of ways to leverage social media to your advantage. Find some here, along with policies and templates for navigating this space.
Newsletters
Newsletters are a fantastic way for newsrooms to reach audiences directly. A strong newsletter can have quite high engagement, so can also be monetised through advertising or partnerships.
SEO
Search Engine Optimisation (SEO) is about helping people find your content by ensuring it ranks highly on people’s search engine results pages.
Have you considered impact tracking?
Use the LINA Impact Tracker to demonstrate the value of your audience engagement to advertising and possible funders/donors.
Digital and graphic design
In this information economy having good news content often isn’t enough to capture audience attention—you need it to look visually appealing and easy to digest.
Don’t forget: LINA members receive a free Canva pro subscription. Canva can be used to design social media content including image posts and reels or videos (and much more).
Audience surveys
Surveys can be used to stay informed on your audience’s preferences and behaviour. Data and Insights Analyst Zahra Khalid unpacks best-practice techniques for getting the most out of your audience surveys in this article. Once you’re ready to build your survey, download the survey template below for a list of questions that you can use to get to know your audience better.