Know thy audience: Using surveys to understand your readers

By Data and Insights Analyst Zahra Khalid Local news organisations thrive on the connection they have with their community. With consistent changes in the fast evolving media landscape, surveys are a great tool to stay informed on your audience’s preferences and behaviour.  Below are a few things to keep in mind when sending out surveys. Once …

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Smaller publishers and diverse voices to be disproportionately impacted by Meta designation

Media release 2 April, 2024 Smaller local publishers would be disproportionately affected should Meta remove news content from Facebook and Instagram in response to government designation, with the Australian public bearing the brunt of the impact. While some smaller publishers received funding from the Meta Australian News Fund in partnership with the Walkley Foundation, most …

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The New England Times Cuts Through Mainstream Media

Local reporting is not only impactful on its immediate readership: It also has the ability to pique national interest which in turn shines a light back on to its source, helping to amplify the concerned community’s need for a response, often determined by government sectors.

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The US presses forward while Australian journalism is left scrambling

With many Australian news businesses fighting for sustainability, attention turns overseas for replicable support models that work. The US regulatory environment provides a soft cushion for newsrooms to bring in donations where Australia’s policy-makers are yet to recognise public interest journalism’s social value.

Big Future for Local Independent News

The Local & Independent News Association (LINA) welcomes up to $1.5million in funding support for hyperlocal and independent news publishers. Minister for Communications, Michelle Rowland made the announcement at the Inaugural LINA conference in Sydney on Friday, receiving applause from a packed room of digital news publishers and supporters.

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