Invitation for LINA members to express interest
LINA has partnered with Bastion Transform to develop a Revenue Growth Pilot Program, tailored to local newsrooms. This hands-on program, which includes a 12 week pilot, will support publishers to experiment with a new income stream or expand your existing offering. Newsrooms will be paired with an experienced mentor for guidance and support while cultivating an experimental mindset, implementing the ‘test and learn’ experiment, and tracking revenue outcomes. The end result will be a deeper understanding of how to diversify revenue, how to utilise structured experiments to grow revenue and ultimately, a new or expanded revenue stream.
Expressions of Interest are now open to newsrooms willing to contribute $1,000 + GST to participate in the program. LINA will cover the remaining 75% of the program fees.
Applications close on Friday 16th February.
Apply now to submit your expression of interest in the program.
The program will run from 25 March to 29 July, 2024.
Time commitments will vary depending on the complexity of the revenue experiment you would like to roll out, however it is expected that participants will:
- Join a half-day online training program in week commencing 25th March;
- Meet with mentors online each fortnight;
- Contribute to monthly check-ins with a cohort group of up to five participants; and
- Share your ideas and milestones with other LINA members.
Who are the mentors?
Participating publishers will be paired with one of these experienced mentors: