Zahra also shares how you can use the Impact Tracker to demonstrate the value of your newsroom to potential funders – to stakeholders and to your own community.
LINA members who are already using Impact Tracking, show us how it’s been adapted to suit their newsroom needs from communicating with advertisers to highlighting how their work impacts the community.
Impact Tracking can help you:
Build your reputation
Gain institutional support, such as grants and advertising.
Collect the data that might be getting missed (like when your readers tell you that you’re doing a good job! That’s important to keep track of as well).
