Build your reputation
Gain institutional support, such as grants and advertising.
Collect the data that might be getting missed (like when your readers tell you that you're doing a good job! That's important to keep track of as well).
Multimedia content is key for engagement of new and existing audiences. LINA Members find out how to make it, measure the impact and what it can look like in their community.
LINA Executive Director Claire Stuchbery attended the 2024 LION Summit in Chicago, USA, and shared findings from the session ‘Making a Difference: Measuring and communicating the impact of strong local journalism’. Subscribe to our newsletter to follow along with more updates. For busy newsrooms trying to keep up with the constant demands of reporting the
LINA has just conducted its annual survey of member publishers, which helps guide our work supporting hyperlocal and independent newsrooms. Our findings provide us with a snapshot of the local independent news industry in Australia. Here are just a few of the key findings we can share from this year: • LINA members publish a
By Data and Insights Analyst Zahra Khalid Local news organisations thrive on the connection they have with their community. With consistent changes in the fast evolving media landscape, surveys are a great tool to stay informed on your audience’s preferences and behaviour. Below are a few things to keep in mind when sending out surveys. Once
Local reporting is not only impactful on its immediate readership: It also has the ability to pique national interest which in turn shines a light back on to its source, helping to amplify the concerned community’s need for a response, often determined by government sectors.
