Tracking Your Impact
LINA’s Data & Insights Analyst Zahra Khalid takes us through what Impact Tracking is.
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impact
Tools for creating multimedia content for engagement
Multimedia content is key for engagement of new and existing audiences. LINA Members find out how to make it, measure the impact and what it can look like in their community.
This content is for LINA members only.
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Driving newsroom revenue through impact tracking
Measuring impact is highly beneficial to newsrooms for a number of reasons like revenue growth through grant applications and attracting advertisers.
Key findings from the 2024 LINA newsroom survey
LINA has just conducted its annual survey of member publishers, which helps guide our work supporting hyperlocal and independent newsrooms.
Know thy audience: Using surveys to understand your readers
How to roll out a successful survey to your newsroom audience, including planning, questions and follow-ups.
The New England Times Cuts Through Mainstream Media
Local reporting is not only impactful on its immediate readership: It also has the ability to pique national interest which in turn shines a light back on to its source, helping to amplify the concerned community’s need for a response, often determined by government sectors.