Build your reputation
Gain institutional support, such as grants and advertising.
Collect the data that might be getting missed (like when your readers tell you that you're doing a good job! That's important to keep track of as well).
Multimedia content is key for engagement of new and existing audiences. LINA Members find out how to make it, measure the impact and what it can look like in their community.
Measuring impact is highly beneficial to newsrooms for a number of reasons like revenue growth through grant applications and attracting advertisers.
LINA has just conducted its annual survey of member publishers, which helps guide our work supporting hyperlocal and independent newsrooms.
How to roll out a successful survey to your newsroom audience, including planning, questions and follow-ups.
Local reporting is not only impactful on its immediate readership: It also has the ability to pique national interest which in turn shines a light back on to its source, helping to amplify the concerned community’s need for a response, often determined by government sectors.
