engagement
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LinkedIn and Newsrooms
The LinkedIn News Team joined us to share how they curate news content for LinkedIn feeds ranging from stories on tech, the environment, mental health and more.
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How to build your newsletter subscriber list, for news publishers
What use is a fantastic newsletter if no one is reading it? LINA has compiled tips from news/media organisations on how to build up an email subscriber list, driving traffic…
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Video and graphic content resources for journalists
Explore tools, tips, and tutorials to help local publishers create engaging video and visual content, including guidance on filming, editing, design, and content planning for digital platforms.
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Tracking Your Impact
LINA’s Data & Insights Analyst Zahra Khalid takes us through what Impact Tracking is.
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Tools for creating multimedia content for engagement
Multimedia content is key for engagement of new and existing audiences. LINA Members find out how to make it, measure the impact and what it can look like in their…
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How a Canadian newsroom monetised solutions journalism.
Learn how Canadian newsroom “The Green Line” monetised solutions journalism.
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Medianet – 2024 Australian Media Landscape Report and tools for newsrooms
LINA were joined by Medianet’s Managing Director, Amrita Sidhu, who showcased the findings in the 2024 Australian Media Landscape Report.
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How to start a newsletter for news publishers
In today’s fast-changing digital landscape, newsletters offer news publishers a direct and trusted way to reach and engage their audiences. This practical guide walks you through why newsletters matter, how…
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Know thy audience: Using surveys to understand your readers
How to roll out a successful survey to your newsroom audience, including planning, questions and follow-ups.
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How a local newspaper covers junior soccer like it’s the Champions League
The Norwegian newspaper that used AI to engage thousands of young soccer/football players in their region.
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Maximising engagement
The goal posts are constantly moving in terms of social media platforms and other avenues of engagement, so we’ve done our best to round up your options in 2023.
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Canva for Journalists
Canva is an essential tool for journalists, whether you’re part of a big newsroom or building your own media brand. This series explores how to use Canva to create assets…