engagement


  • Medianet – 2024 Australian Media Landscape Report and tools for newsrooms

    Medianet – 2024 Australian Media Landscape Report and tools for newsrooms

    LINA were joined by Medianet’s Managing Director, Amrita Sidhu, who showcased the findings in the 2024 Australian Media Landscape Report.

  • How to start a newsletter for news publishers

    How to start a newsletter for news publishers

    In today’s fast-changing digital landscape, newsletters offer news publishers a direct and trusted way to reach and engage their audiences. This practical guide walks you through why newsletters matter, how…

  • Know thy audience: Using surveys to understand your readers

    Know thy audience: Using surveys to understand your readers

    How to roll out a successful survey to your newsroom audience, including planning, questions and follow-ups.

  • How a local newspaper covers junior soccer like it’s the Champions League

    How a local newspaper covers junior soccer like it’s the Champions League

    The Norwegian newspaper that used AI to engage thousands of young soccer/football players in their region.

  • Maximising engagement

    Maximising engagement

    The goal posts are constantly moving in terms of social media platforms and other avenues of engagement, so we’ve done our best to round up your options in 2023.

  • Canva for Journalists

    Canva for Journalists

    Canva is an essential tool for journalists, whether you’re part of a big newsroom or building your own media brand. This series explores how to use Canva to create assets…

  • Setting up a subscription service

    Setting up a subscription service

    We’ve gathered some information about some available subscription services based on how you publish your news.

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