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New campaign to champion grassroots journalism and save local media outlets

The Local & Independent News Association (LINA) has launched a pivotal nationwide campaign aimed at growing diverse, community focussed voices in Australia’s embattled media landscape which is dominated by syndicated news and online mis and disinformation. The campaign, ‘Our News. Your Voice‘, calls on Australians to join LINA in actively supporting local and independent news

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Know thy audience: Using surveys to understand your readers

By Data and Insights Analyst Zahra Khalid Local news organisations thrive on the connection they have with their community. With consistent changes in the fast evolving media landscape, surveys are a great tool to stay informed on your audience’s preferences and behaviour.  Below are a few things to keep in mind when sending out surveys. Once

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Smaller publishers and diverse voices to be disproportionately impacted by Meta designation

Media release 2 April, 2024 Smaller local publishers would be disproportionately affected should Meta remove news content from Facebook and Instagram in response to government designation, with the Australian public bearing the brunt of the impact. While some smaller publishers received funding from the Meta Australian News Fund in partnership with the Walkley Foundation, most

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