Knowledge Centre

Step-by-step guides, tips, ideas and best-practice articles on topics ranging from reporting responsibly on mental health, to diversifying your newsrooms’ income and developing news products.

  • The Smell of Freshly Baked Ads

    To ensure a seamless and standardised approach to online advertising, we recommend following IAB guidelines guidelines for ad sizes.

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  • Maximising engagement

    The goal posts are constantly moving in terms of social media platforms and other avenues of engagement, so we’ve done our best to round up your options in 2023.

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  • Hiring a Digital Designer or Developer

    With so many options out there for agency and freelance designers and developers, we’ve put together a short list of questions to consider when you’re choosing who to contract.

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  • Ensuring digital accessibility

    When publishing digital content, we have a responsibility to ensure that this content is accessible to all.

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  • Independent News Sustainability Summit

    View LION’s recordings of key sessions of the Independent News Sustainability Summit.

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  • Canva for Journalists

    Canva is an essential tool for journalists, whether you’re part of a big newsroom or building your own media brand. This series explores how to use Canva to create assets…

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  • Choosing a business structure

    When choosing a business structure for a startup, or assessing whether to change business structures, it’s important to have a solid understanding of the differences of each.

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  • Setting up a subscription service

    We’ve gathered some information about some available subscription services based on how you publish your news.

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  • Understanding and using metadata

    Metadata is the framework of information that makes up your articles, images, and digital presence in general.

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  • MEAA Code of Ethics

    MEAA initiated Australian media self-regulation in 1944 when it created the MEAA Journalist Code of Ethics

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