Knowledge Centre
Step-by-step guides, tips, ideas and best-practice articles on topics ranging from reporting responsibly on mental health, to diversifying your newsrooms’ income and developing news products.
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What to include in your media kit
Founder of Broadstreet Ads and US local publisher Kenny Katzgrau outlines his top tips for creating a great media kit and how to close a sales deal.
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How newsrooms can monetise AI bots
What you need to to know about AI bots scraping news sites, and how to be compensated for your content.
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Help! I’ve been hit with a copyright infringement notice. Now what?
Many newsrooms have received copyright infringement notices from third-party agencies—some real, some scams. Here’s how to tell the difference and what to do if you’re contacted.
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How to avoid infringing someone else’s copyright
Copyright slip-ups can happen easily in a busy newsroom—but there are practical ways to reduce your risk. Get clarity around when and how you can use others’ content legally, and…
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Copyright: What to Do If Your Material Has Been Used Without Permission
As a local news publisher, your reporting and images are protected by copyright—but what happens when someone else uses them without asking? This article explains how copyright works, how to…
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What is your news content worth? AI scraping, content protection and monetisation
Publishers face numerous challenges due to AI scraping. However, new companies are emerging that provide solutions for publishers to regain control over their content.
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Tips and tools to improve your SEO
Navigating the wealth of SEO tools on offer can be time consuming — LINA recommends a list of online SEO assistance tools and tips for journalists.
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News product ideas: How to monetise news reporting
Diversifying your newsroom’s revenue streams is important to any news media organisation wishing to remain sustainable in 2025.