In the context of an ever-changing digital and social media landscape, news publishers around the world are finding they need to diversify the ways that they reach people. Newsletters are a great way for publishers to establish and maintain direct connections with their audience.
How to start a newsletter
A step-by-step guide to creating a newsletter for news publishers, including deciding on your target audience, designing your newsletter and picking a platform for distribution.
Growing your newsletter subscribers
Of course, what use is a fantastic newsletter if no one is reading it? LINA has compiled tips from news/media organisations on how to build up an email subscriber list, driving traffic to your newsletter.
Implement advertising
Using a newsletter to draw audiences to your site may already be helping boost your newsroom’s revenue, but if you’d like to take it one step further you can also implement advertising directly into your newsletter content. Newsletters tend to have strong, and easily demonstrated, engagement rates, which can be highly appealing selling points to advertisers and prospective partners.
