LINA launches Newsroom Starter Kit to empower local communities to fill news deserts

The Local and Independent News Association (LINA) has today launched the Newsroom Starter Kit, a free, step-by-step guide designed to help individuals and communities establish their own independent, community-focused news outlets.

How to start a news outlet

Developed with grassroots publishers, journalists, and media experts, the Starter Kit responds to the urgent needs of communities left behind by the collapse of commercial media. Between 2019 and mid 2020, more than 200 newsrooms closed across Australia, leaving many regional and diverse communities without a trusted source of information.

The Newsroom Starter Kit reflects LINA’s broader mission to support a thriving, sustainable ecosystem of independent newsmakers. It is tailored for anyone—from journalists and community workers to passionate residents—motivated to raise the voices of their community and provide essential information. 

“Independent, community-driven news organisations are agile, trusted, and deeply connected to the places they serve,”  LINA’s Executive Director Claire Stuchbery said.

“Starting a newsroom and building its sustainability is a hard road, and the Kit provides a roadmap to make quality news services accessible in all communities.”

The Public Interest Journalism Initiative (PIJI) recorded the net contraction of newsroom closures slowed significantly since 2022, after LINA’s emergence as an industry association. There has also been an acceleration in digital newsroom openings in Australia, with 40 percent of LINA member publishers launched in the past four years. 

One such publication, Victoria’s Prom Coast News, was started in 2024 by passionate local volunteers and donors to fill the news desert left after the region’s 140 year old local paper shut down. 

Co-founder Dr Kaye Rodden OAM said they were spurred into action by the prospect of the area facing upcoming sports finals and a local government election with “no local voice for the community or local way that the community could hear about their candidates”.

Kaye Rodden and John Davies (volunteer delivery and Prom Coast News Board member), picking up the very first edition in September 2024. 

“The community weren’t getting any information at all,” Dr Rodden said. “We started up pretty much with a piece of paper with all the jobs that needed to be done to run a newspaper … [thinking] ‘how on earth are we going to do that?’.

“We’ve uncovered significant things in the region. We have a focus on the environment and climate change … We’ve given local candidates for both the federal and the local government elections a really good airing so they felt like they could put their policies out to the community.”

LINA offers newsrooms a range of other resources to build capacity and sustainability and support Australian’s access to quality public interest journalism. This includes free technical, legal, advertising and HR support, an on-demand sub-editor service (now free for interns), grants for journalism, discounts, training and more. Access the free Newsroom Starter Kit.

Contact us to arrange an interview with Claire Stuchbery.

About the author.
Nell O'Shea Carré
Nell O'Shea Carré
LINA Policy & Strategic Communications Officer

Nell has a background in journalism, communications and marketing, and has a Master of Documentary Filmmaking. She has previously conducted four significant surveys and written reports examining the work of journalists and the media landscape in Australia.  Before joining LINA in January 2024, Nell worked as a freelance Communications Consultant.

Based in Melbourne, Nell leads LINA’s media and government relations and policy contributions to strengthen diversity within Australia’s news media landscape and highlight the importance of public interest journalism.

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