technology
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Tips and tools to improve your SEO
Navigating the wealth of SEO tools on offer can be time consuming — LINA recommends a list of online SEO assistance tools and tips for journalists.
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How to build your newsletter subscriber list, for news publishers
What use is a fantastic newsletter if no one is reading it? LINA has compiled tips from news/media organisations on how to build up an email subscriber list, driving traffic…
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Questions to ask yourself before hiring a digital designer
With so many options out there for agency and freelance designers and developers, we’ve put together a short list of questions to consider when you’re choosing who to contract.
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Video and graphic content resources for journalists
Explore tools, tips, and tutorials to help local publishers create engaging video and visual content, including guidance on filming, editing, design, and content planning for digital platforms.
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Case study: How Newsport built a successful real estate directory
Newsport’s Managing Director Sam Cullen explains how he built up the publications credibility in the real estate space, and ultimately launched a real estate directory.
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Building an aggregated booking platform – first steps
LINA is working on ways to boost your publishing advertising revenue, and have tips on how to use your ads to get the most from them.
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Tools for creating multimedia content for engagement
Multimedia content is key for engagement of new and existing audiences. LINA Members find out how to make it, measure the impact and what it can look like in their…
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Klaxon – open-source website tracking for journalists
Klaxon is a web-based tool that enables reporters, editors and researchers alike to monitor any number of websites for newsworthy changes, including government or corporate sites.
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Medianet – 2024 Australian Media Landscape Report and tools for newsrooms
LINA were joined by Medianet’s Managing Director, Amrita Sidhu, who showcased the findings in the 2024 Australian Media Landscape Report.
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Tech LINA members are using
How LINA members are using new tech to drive people to their sites.
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News Media: From Platforms to AI
RMIT academic Dr James Meese discusses how digital news media has transformed across platforms and with new technologies.
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Know thy audience: Using surveys to understand your readers
How to roll out a successful survey to your newsroom audience, including planning, questions and follow-ups.