revenue
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Adding puzzles to your site for monetisation and retention
Integrating games into news publishing websites serves as a direct strategy to convert passive readers into active users, thereby building user loyalty.
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Monetising a community calendar: How-to
Blair from CitySpark runs through how the event listings platform can generate revenue for local publishers, with insights from LINA publication Illawarra Flame who has adopted it already.
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Building on someone else’s land: local news publishers turn to newsletters to own their audiences, supported by a new Newsletter Growth Kit
The Local and Independent News Association (LINA) has launched a free Newsletter Growth Kit, encouraging newsrooms to grow their audiences beyond social media.
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Two small publishers share their learnings about supporting emerging journalists
Editor for a Day, sub-editing and offering mentorship opportunities: recommendations from The Westsider, The Riverine Grazier and LINA.
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ACMA Register of Eligible News Businesses: A guide
How to register with the ACMA to strengthen your newsroom’s bargaining power with digital platforms.
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How three publishers use competitions as a community engagement tool
Competitions can be a great way to keep locals feeling engaged and connected with their local newsroom.
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Digital News Report: Australia 2025
Opportunities and learnings for local and independent newsrooms.
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Why local newsrooms should pay attention to WhatsApp channels
How global newsrooms use WhatsApp Channels to reach their audiences, and how local and independent newsrooms in Australia can use the platform to their advantage.
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What to include in your media kit
Founder of Broadstreet Ads and US local publisher Kenny Katzgrau outlines his top tips for creating a great media kit and how to close a sales deal.
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Tips and tools to improve your SEO
Navigating the wealth of SEO tools on offer can be time consuming — LINA recommends a list of online SEO assistance tools and tips for journalists.
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News product ideas: How to monetise news reporting
Diversifying your newsroom’s revenue streams is important to any news media organisation wishing to remain sustainable in 2025.
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Case study: How Newsport built a successful real estate directory
Newsport’s Managing Director Sam Cullen explains how he built up the publications credibility in the real estate space, and ultimately launched a real estate directory.