revenue
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Two small publishers share their learnings about supporting emerging journalists
Editor for a Day, sub-editing and offering mentorship opportunities: recommendations from The Westsider, The Riverine Grazier and LINA.
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ACMA Register of Eligible News Businesses: A guide
How to register with the ACMA to strengthen your newsroom’s bargaining power with digital platforms.
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How three publishers use competitions as a community engagement tool
Competitions can be a great way to keep locals feeling engaged and connected with their local newsroom.
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Digital News Report: Australia 2025
Opportunities and learnings for local and independent newsrooms.
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Why local newsrooms should pay attention to WhatsApp channels
How global newsrooms use WhatsApp Channels to reach their audiences, and how local and independent newsrooms in Australia can use the platform to their advantage.
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What to include in your media kit
Founder of Broadstreet Ads and US local publisher Kenny Katzgrau outlines his top tips for creating a great media kit and how to close a sales deal.
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Tips and tools to improve your SEO
Navigating the wealth of SEO tools on offer can be time consuming — LINA recommends a list of online SEO assistance tools and tips for journalists.
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News product ideas: How to monetise news reporting
Diversifying your newsroom’s revenue streams is important to any news media organisation wishing to remain sustainable in 2025.
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Case study: How Newsport built a successful real estate directory
Newsport’s Managing Director Sam Cullen explains how he built up the publications credibility in the real estate space, and ultimately launched a real estate directory.
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Building an aggregated booking platform – first steps
LINA is working on ways to boost your publishing advertising revenue, and have tips on how to use your ads to get the most from them.
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Tools for creating multimedia content for engagement
Multimedia content is key for engagement of new and existing audiences. LINA Members find out how to make it, measure the impact and what it can look like in their…
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How a Canadian newsroom monetised solutions journalism.
Learn how Canadian newsroom “The Green Line” monetised solutions journalism.