impact

Know thy audience: Using surveys to understand your readers

By Data and Insights Analyst Zahra Khalid Local news organisations thrive on the connection they have with their community. With consistent changes in the fast evolving media landscape, surveys are a great tool to stay informed on your audience’s preferences and behaviour.  Below are a few things to keep in mind when sending out surveys. Once …

Know thy audience: Using surveys to understand your readers Read More »

The New England Times Cuts Through Mainstream Media

Local reporting is not only impactful on its immediate readership: It also has the ability to pique national interest which in turn shines a light back on to its source, helping to amplify the concerned community’s need for a response, often determined by government sectors.

Scroll to Top