engagement
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How three publishers use competitions as a community engagement tool
Competitions can be a great way to keep locals feeling engaged and connected with their local newsroom.
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Newsroom quality checklist: 10 steps to error-free reporting
LINA’s simple checklist to ensure polished and accurate content, including engaging sub-editors and using a style guide.
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Why local newsrooms should pay attention to WhatsApp channels
How global newsrooms use WhatsApp Channels to reach their audiences, and how local and independent newsrooms in Australia can use the platform to their advantage.
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The Conversation
Meet Misha Ketchell, editor of The Conversation.
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Engaging a younger readership: Stats from the Next Gen News Report
LINA has combed through the findings of the Next Gen News report to identify what was most relevant to local, Australian newsrooms.
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Western Weekender
Troy Dodds from the Western Weekender on interacting with locals in his Penrith community.
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Tips and tools to improve your SEO
Navigating the wealth of SEO tools on offer can be time consuming — LINA recommends a list of online SEO assistance tools and tips for journalists.
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LinkedIn and Newsrooms
The LinkedIn News Team joined us to share how they curate news content for LinkedIn feeds ranging from stories on tech, the environment, mental health and more.
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How to build your newsletter subscriber list, for news publishers
What use is a fantastic newsletter if no one is reading it? LINA has compiled tips from news/media organisations on how to build up an email subscriber list, driving traffic…
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Video and graphic content resources for journalists
Explore tools, tips, and tutorials to help local publishers create engaging video and visual content, including guidance on filming, editing, design, and content planning for digital platforms.
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Tracking Your Impact
LINA’s Data & Insights Analyst Zahra Khalid takes us through what Impact Tracking is.
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Tools for creating multimedia content for engagement
Multimedia content is key for engagement of new and existing audiences. LINA Members find out how to make it, measure the impact and what it can look like in their…