engagement


  • Newsroom quality checklist: 10 steps to error-free reporting

    Newsroom quality checklist: 10 steps to error-free reporting

    LINA’s simple checklist to ensure polished and accurate content, including engaging sub-editors and using a style guide.

  • Why local newsrooms should pay attention to WhatsApp channels

    Why local newsrooms should pay attention to WhatsApp channels

    How global newsrooms use WhatsApp Channels to reach their audiences, and how local and independent newsrooms in Australia can use the platform to their advantage.

  • The Conversation

    The Conversation

    Meet Misha Ketchell, editor of The Conversation.

  • Engaging a younger readership: Stats from the Next Gen News Report

    Engaging a younger readership: Stats from the Next Gen News Report

    LINA has combed through the findings of the Next Gen News report to identify what was most relevant to local, Australian newsrooms. 

  • Western Weekender

    Western Weekender

    Troy Dodds from the Western Weekender on interacting with locals in his Penrith community.

  • Tips and tools to improve your SEO

    Tips and tools to improve your SEO

    Navigating the wealth of SEO tools on offer can be time consuming — LINA recommends a list of online SEO assistance tools and tips for journalists.

  • LinkedIn and Newsrooms

    LinkedIn and Newsrooms

    The LinkedIn News Team joined us to share how they curate news content for LinkedIn feeds ranging from stories on tech, the environment, mental health and more.

  • How to build your newsletter subscriber list, for news publishers

    How to build your newsletter subscriber list, for news publishers

    What use is a fantastic newsletter if no one is reading it? LINA has compiled tips from news/media organisations on how to build up an email subscriber list, driving traffic…

  • Video and graphic content resources for journalists

    Video and graphic content resources for journalists

    Explore tools, tips, and tutorials to help local publishers create engaging video and visual content, including guidance on filming, editing, design, and content planning for digital platforms.

  • Tracking Your Impact

    Tracking Your Impact

    LINA’s Data & Insights Analyst Zahra Khalid takes us through what Impact Tracking is.

  • Tools for creating multimedia content for engagement

    Tools for creating multimedia content for engagement

    Multimedia content is key for engagement of new and existing audiences. LINA Members find out how to make it, measure the impact and what it can look like in their…

  • How a Canadian newsroom monetised solutions journalism.

    How a Canadian newsroom monetised solutions journalism.

    Learn how Canadian newsroom “The Green Line” monetised solutions journalism.

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