engagement
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Developing an influencer strategy for your newsroom
Audience strategist Ariel Zirulnick teaches LINA newsrooms how to engage and collaborate with influencers.
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Building on someone else’s land: local news publishers turn to newsletters to own their audiences, supported by a new Newsletter Growth Kit
The Local and Independent News Association (LINA) has launched a free Newsletter Growth Kit, encouraging newsrooms to grow their audiences beyond social media.
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Reddit meeting: Audience engagement
Gabriel Sands from Reddit joins LINA newsrooms to discuss Reddit Pro and new tools for publishers.
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NewsREAM discussion: a new revenue stream for publishers
NewsREAM is a widget/plug-in created by LINA and Newsport. Learn about how using it for listings can help your newsroom generate revenue.
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Brunswick Voice
Meet Mark Phillips, Editor of the Brunswick Voice.
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How three publishers use competitions as a community engagement tool
Competitions can be a great way to keep locals feeling engaged and connected with their local newsroom.
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Newsroom quality checklist: 10 steps to error-free reporting
LINA’s simple checklist to ensure polished and accurate content, including engaging sub-editors and using a style guide.
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Why local newsrooms should pay attention to WhatsApp channels
How global newsrooms use WhatsApp Channels to reach their audiences, and how local and independent newsrooms in Australia can use the platform to their advantage.
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The Conversation
Meet Misha Ketchell, Editor of The Conversation.
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Engaging a younger readership: Stats from the Next Gen News Report
LINA has combed through the findings of the Next Gen News report to identify what was most relevant to local, Australian newsrooms.
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Western Weekender
Troy Dodds from the Western Weekender on interacting with locals in his Penrith community.
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Tips and tools to improve your SEO
Navigating the wealth of SEO tools on offer can be time consuming — LINA recommends a list of online SEO assistance tools and tips for journalists.