engagement
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Building on someone else’s land: local news publishers turn to newsletters to own their audiences, supported by a new Newsletter Growth Kit
The Local and Independent News Association (LINA) has launched a free Newsletter Growth Kit, encouraging newsrooms to grow their audiences beyond social media.
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Brunswick Voice
Meet Mark Phillips, Editor of the Brunswick Voice.
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How three publishers use competitions as a community engagement tool
Competitions can be a great way to keep locals feeling engaged and connected with their local newsroom.
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Newsroom quality checklist: 10 steps to error-free reporting
LINA’s simple checklist to ensure polished and accurate content, including engaging sub-editors and using a style guide.
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Why local newsrooms should pay attention to WhatsApp channels
How global newsrooms use WhatsApp Channels to reach their audiences, and how local and independent newsrooms in Australia can use the platform to their advantage.