The LinkedIn News Team joined us to share how they curate news content for LinkedIn feeds (ranging from stories on tech, the environment, mental health and more) and how you can get involved so you can:...
We all know by now that digital newsletters are a great way to connect with your readership directly — you can engage with them in a new way, and it’s great to have a database of readers independent from third-party platforms or websites. But what use is a fantastic newsletter if no one is reading...
With video content now generating 12 times more shares than text and images combined, it’s important for digital-first journalists to have access to digital content creation tools. LINA has compiled the following resources for video and graphic editing, available to LINA member publishers. If you’d like to access this information but are not a member,...
Build your reputation
Gain institutional support, such as grants and advertising.
Collect the data that might be getting missed (like when your readers tell you that you're doing a good job! That's important to keep track of as well).
Multimedia content is key for engagement of new and existing audiences. LINA Members find out how to make it, measure the impact and what it can look like in their community.
Learn how Canadian newsroom "The Green Line" monetised solutions journalism.
We were joined by Medianet’s Managing Director, Amrita Sidhu, who showcased the findings in the 2024 Australian Media Landscape Report. The findings included attitudes towards AI*, pay and job satisfaction and changes to social media use. Editorial Servies lead Russell Armour from the Medianet team, spoke about about the tools and supports they have on...
by Nell O’Shea Carre and Evie Dinkelmeyer In the context of an ever-changing digital and social media landscape, news publishers around the world are finding they need to diversify the ways that they reach people. Newsletters are a great way for publishers to establish and maintain direct connections with their audience – we’ve created this
By Data and Insights Analyst Zahra Khalid Local news organisations thrive on the connection they have with their community. With consistent changes in the fast evolving media landscape, surveys are a great tool to stay informed on your audience’s preferences and behaviour. Below are a few things to keep in mind when sending out surveys. Once
The Norwegian newspaper that used AI to engage thousands of young soccer/football players in their region.
