We all know by now that digital newsletters are a great way to connect with your readership directly — you can engage with them in a new way, and it’s great to have a database of readers independent from third-party platforms or websites. But what use is a fantastic newsletter if no one is reading...
With so many options out there for agency and freelance designers and developers, we've put together a short list of questions to consider when you're choosing who to contract.
Imagine someone in 100 years researching how an extreme weather event impacted your community. Or exploring how a local council issue sparked nationwide conversations. Will your reporting be on record to tell the story? By adding your work to the national collection (part of the National Library of Australia), you’re ensuring that future generations can...
With video content now generating 12 times more shares than text and images combined, it’s important for digital-first journalists to have access to digital content creation tools. LINA has compiled the following resources for video and graphic editing, available to LINA member publishers. If you’d like to access this information but are not a member,...
Brunswick Voice was launched as a digital-first publication in 2021, but founder and editor Mark Phillips always had a print edition in his business plan. The first newspaper was produced at the end of 2022, and since then a further six 16-page editions have been produced, each with a print run of 5000. The free...
Multimedia content is key for engagement of new and existing audiences. LINA Members find out how to make it, measure the impact and what it can look like in their community.
Learn how Canadian newsroom "The Green Line" monetised solutions journalism.
We were joined by Medianet’s Managing Director, Amrita Sidhu, who showcased the findings in the 2024 Australian Media Landscape Report. The findings included attitudes towards AI*, pay and job satisfaction and changes to social media use. Editorial Servies lead Russell Armour from the Medianet team, spoke about about the tools and supports they have on...
by Nell O’Shea Carre and Evie Dinkelmeyer In the context of an ever-changing digital and social media landscape, news publishers around the world are finding they need to diversify the ways that they reach people. Newsletters are a great way for publishers to establish and maintain direct connections with their audience – we’ve created this
The goal posts are constantly moving in terms of social media platforms and other avenues of engagement, so we've done our best to round up your options in 2023.
