digital media
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Engaging a younger readership: Stats from the Next Gen News Report
LINA has combed through the findings of the Next Gen News report to identify what was most relevant to local, Australian newsrooms.
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Tips and tools to improve your SEO
Navigating the wealth of SEO tools on offer can be time consuming — LINA recommends a list of online SEO assistance tools and tips for journalists.
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How to build your newsletter subscriber list, for news publishers
What use is a fantastic newsletter if no one is reading it? LINA has compiled tips from news/media organisations on how to build up an email subscriber list, driving traffic…
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Questions to ask yourself before hiring a digital designer
With so many options out there for agency and freelance designers and developers, we’ve put together a short list of questions to consider when you’re choosing who to contract.
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Your News, Forever: How to add your publication to the National Collection
In 100 years when someone is researching your region, will your reporting be on record to tell the story?
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Video and graphic content resources for journalists
Explore tools, tips, and tutorials to help local publishers create engaging video and visual content, including guidance on filming, editing, design, and content planning for digital platforms.
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The print vs digital debate: Why Brunswick Voice chooses hybrid
Brunswick Voice founder Mark Phillips weighs in on the print vs digital debate, sharing how adding a print edition boosted visibility, credibility, and revenue—and why a hybrid model may be…
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Tools for creating multimedia content for engagement
Multimedia content is key for engagement of new and existing audiences. LINA Members find out how to make it, measure the impact and what it can look like in their…
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How a Canadian newsroom monetised solutions journalism.
Learn how Canadian newsroom “The Green Line” monetised solutions journalism.
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Medianet – 2024 Australian Media Landscape Report and tools for newsrooms
LINA were joined by Medianet’s Managing Director, Amrita Sidhu, who showcased the findings in the 2024 Australian Media Landscape Report.
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How to start a newsletter for news publishers
In today’s fast-changing digital landscape, newsletters offer news publishers a direct and trusted way to reach and engage their audiences. This practical guide walks you through why newsletters matter, how…
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Maximising engagement
The goal posts are constantly moving in terms of social media platforms and other avenues of engagement, so we’ve done our best to round up your options in 2023.