Hi there,

LINA has partnered with Bastion Transform to develop a Revenue Growth Pilot Program, tailored to local newsrooms. This hands-on program, which includes a 12 week pilot, will support publishers to experiment with a new income stream, or expand your existing offering. Newsrooms will be paired with an experienced mentor for guidance and support while cultivating an experimental mindset, implementing the ‘test and learn’ experiment, and tracking revenue outcomes. The end result will be a deeper understanding of how to diversify revenue, how to utilise structured experiments to grow revenue and ultimately, a new or expanded revenue stream.


Applications close on Friday 16th February.

Expressions of Interest are open to newsrooms willing to contribute $1,000 + GST to participate in the program. LINA will cover the remaining 75% of the program fees. 

The pilot program will run from 28 March to 29 July, 2024.


Time commitments will vary depending on the complexity of the revenue experiment you would like to roll out, however it is expected that participants will:

  • Join a half-day online training program in week commencing 28th March;
  • Meet with mentors online each fortnight;
  • Contribute to monthly check-ins with a cohort group of up to five participants; and
  • Share your ideas and milestones with other LINA members. 

So it’s basically one-half day of learning, about an hour per week of meetings, and your own time outside of that to work on your project of choice.

All LINA members are invited to participate in the Revenue Growth Program. You will be asked to nominate a lead individual, but you can approach this as a group project and have multiple people from your team attend the training and meetings.  


Participating publishers will be paired with one of these experienced mentors:

Jacqui Park is a journalist, editor, media builder and strategic designer with deep experience telling stories and building journalism communities around media innovation, press freedom and high-integrity journalism. Her most recent research looks at how local and new media around the world are rethinking everything, and she is designing programs to support media globally to do this. Jacqui is the Senior Fellow for Asia-Pacific journalism and innovation at the Centre for Media Transition, University of Technology, Sydney.

Eli is an award-winning veteran journalist and impact finance specialist, dedicated to building global communications partnerships for the restoration of news ecosystems and growth of local journalism businesses. Eli serves as a Senior Media Industry Consultant for local, national and international clients like News Games, Mather Economics, CNN International, Google, Meta, the International Center for Journalists, universities around the globe and a diverse portfolio of journalism, fact-checking and media tech companies.

Known as ‘The Digital Guide’, Tracy Sheen is the author of “The End of Technophobia: a practical guide to digitising your business”, winner of The Australian Business Book of the Year Awards 2021 and Best Technology Book. She is also a regular technology, small business and marketing commentator in the media. Appointed as one of 23 ‘Entrepreneurship Facilitators’ by the Australian Federal Government, Tracy has worked with dozens of government departments to up-skill small business communities, focusing on regional and rural Australia.


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