Tools for creating multimedia content for engagement

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Multimedia content is key for engagement of new and existing audiences. LINA Members find out how to make it, measure the impact and what it can look like in their community.

At the LINA Summit 2024, we heard from Community Media Training Organisation’s Dante St James and Dailymotion’s Jean-Baptiste Alary about data driven multimedia content and how it can be used to drive engagement for new and existing audiences.

In this Shop Talk, Jean-Baptiste returns to tell us more about the ‘how’ of multimedia creation, engagement and what it can look like for you.

He covers:

  • Real world examples of LINA Members using video in their communities.
  • Multimedia creation.
  • Making videos discoverable with SEO tips.
  • How to put videos on your site.
  • Video engagement and monetization data.

This content is for LINA members only.

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About the author.
Emma Marshall
Emma Marshall
LINA Member Engagement Coordinator

Emma comes to LINA with a background in radio and digital content distribution. She worked as a Digital Courier Operator at Nine for 8 years, prior to which she had presenter roles at Nova and SBS Pop Asia.

Emma brings expertise in social and digital platform expertise, including database systems focused on the sharing of content across media organisations. In her spare time, Emma produces podcasts. Emma is based in Macquarie Park, New South Wales.

To learn more about joining LINA, if you’re an existing member with a question, or if you would like work with our members, contact Emma via email.

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