At the LINA Summit 2024, we heard from Community Media Training Organisation’s Dante St James and Dailymotion’s Jean-Baptiste Alary about data driven multimedia content and how it can be used to drive engagement for new and existing audiences.
In this Shop Talk, Jean-Baptiste returns to tell us more about the ‘how’ of multimedia creation, engagement and what it can look like for you.
He covers:
- Real world examples of LINA Members using video in their communities.
- Multimedia creation.
- Making videos discoverable with SEO tips.
- How to put videos on your site.
- Video engagement and monetization data.