Google Fundamentals Lab

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Lais Santos of the Google News Partnerships team provides us with a brief overview of the News Consumer Insights tool.

LINA invites you to learn more about the Google Fundamentals Lab program available to LINA members in early 2024.

Applications are open now for 6 x 90 minute sessions, beginning on Wednesday 17th January.

We were joined by Lais Santos, from the Google News Partnerships team who provided us with a brief overview of the News Consumer Insights tool and what participants can expect to learn from this program tailored exclusively to LINA members:

  • Audience development
  • Reader revenue
  • Advertising revenue
  • Have a Google expert review your news website with 1:1 sessions

This content is for LINA members only.

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About the author.
Emma Marshall
Emma Marshall
Former LINA Member Engagement Coordinator

Emma was LINA’s LINA Member Engagement Coordinator for two years, and came with a background in radio and digital content distribution. She also worked as a Digital Courier Operator at Nine for 8 years, prior to which she had presenter roles at Nova and SBS Pop Asia.

Emma has expertise in social and digital platform expertise, including database systems focused on the sharing of content across media organisations. In her spare time, Emma produces podcasts. Emma is based in Macquarie Park, New South Wales.

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