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LINA welcomes recommendations of philanthropy inquiry

The Local & Independent News Association (LINA) welcomes the recommendation of the Productivity Commission’s philanthropy inquiry that access to Deductible Gift Recipient (DGR) status be expanded to include public interest journalism. The Future Foundations for Giving inquiry report, released publicly on 18 July, makes several recommendations to the Government, including an overhaul of the DGR […]

How to start a newsletter for news publishers

by Nell O’Shea Carre and Evie Dinkelmeyer In the context of an ever-changing digital and social media landscape, news publishers around the world are finding they need to diversify the ways that they reach people. Newsletters are a great way for publishers to establish and maintain direct connections with their audience – we’ve created this

New campaign to champion grassroots journalism and save local media outlets

The Local & Independent News Association (LINA) has launched a pivotal nationwide campaign aimed at growing diverse, community focussed voices in Australia’s embattled media landscape which is dominated by syndicated news and online mis and disinformation. The campaign, ‘Our News. Your Voice‘, calls on Australians to join LINA in actively supporting local and independent news

Know thy audience: Using surveys to understand your readers

By Data and Insights Analyst Zahra Khalid Local news organisations thrive on the connection they have with their community. With consistent changes in the fast evolving media landscape, surveys are a great tool to stay informed on your audience’s preferences and behaviour.  Below are a few things to keep in mind when sending out surveys. Once

Smaller publishers and diverse voices to be disproportionately impacted by Meta designation

Media release 2 April, 2024 Smaller local publishers would be disproportionately affected should Meta remove news content from Facebook and Instagram in response to government designation, with the Australian public bearing the brunt of the impact. While some smaller publishers received funding from the Meta Australian News Fund in partnership with the Walkley Foundation, most

The New England Times Cuts Through Mainstream Media

Local reporting is not only impactful on its immediate readership: It also has the ability to pique national interest which in turn shines a light back on to its source, helping to amplify the concerned community’s need for a response, often determined by government sectors.

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